Private label is a general trend in the development of the market and a natural stage in the growth of a retailer.
Neva Milk company offers services for creating, positioning and producing its own brand on the dairy market.
For more than 15 years, the company has been producing private labels for individual needs of customers not only in the retail and HoReCa market, but also for large international and Russian food manufacturers. Neva Milk has proven to be a reliable partner with whom it is possible to build long-term partnership.
Experience in the industry, production facilities and qualified personnel allow us to develop a full line of dairy products - from milk, butter, hard and soft cheeses to yoghurts, curd bars, and even various types of mayonnaise and sauces. In our production, we use raw ingredients from verified domestic producers, as well as from the CIS, South America and New Zealand.
Neva Milk products meet high quality standards of both consumers and the state. The entire assortment fully complies with the requirements of the legislation of the Russian Federation for the dairy products industry. Our high quality is achieved through our plants certified according to FSSC 22000 standards and an analytical laboratory certified by the FBU "TEST-S. Petersburg".
Neva Milk also has its own logistics centers in Moscow and Saint-Petersburg and offices in big federal cities, which makes it possible to deliver products in a shorter time frame and provide storage services.
In order to assess the prospects for selling your own brand, it is enough to familiarize yourself with the statistics.
In the United States of America, private label sales are up 2.5% per year, as opposed to 1.1% for branded categories. Private label goods are chosen by 93% of American women in order to save money.
One in three dollars spent in a store in Europe goes towards buying private label goods. The share of private label in stores in Spain and the UK is 41%, in Switzerland - 45% .
On average in the world market, the share of private label dairy products sales exceeds 40% relative to the rest of the private label goods.
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